For years, H&R Block has been identified with tax season.
Spending a ton on advertising hasn’t hurt.
Recent headlines have placed a stain on this association. I’ll show how this news was a long time coming.
Hopefully my professional insights will assist your filing decision for 2024. And beyond.
If you’re ready, continue scrolling.
Per the Federal Trade Commission (FTC), H&R Block planned to, “present an obstacle course of tedious challenges to consumers, pressuring them into overpaying for its products.”
They allege an intentional disincentivizing of more affordable options. That’s not all.
As a large operation, hurdles to the customer should be uncommon.
Making you go through H&R Block customer service seems a bit unnecessary. Downgrading should be a non-contact step. As is the case when you want to upgrade.
If you decide to move forward with a lower-priced plan, expect frustration. The system deletes all the tax preparation data you’ve already entered. Really.
Time to redo your return. Yahoo!
Private companies are free to use legal loopholes. Employing deception puts them in another category, however.
Joining TurboTax maker Intuit in scrutiny from the government agency, the company’s response was interesting.
Their chief legal officer Dara Redler had the following to say. The service “allows consumers to downgrade to a less-expensive DIY Product via multiple mechanisms while ensuring the preparation of accurate tax returns.”
But it’s what they didn’t say that stands out. Namely, a non-attempt to deny the assertions.
The FTC hasn’t charged H&R Block. Yet.
My guess is that those findings will come. And it’s informed by the recent ruling against Intuit.
A complaint of this nature follows a certain process. What you’ll see next is a formal hearing in front of a judge.
Possible results:
Violation of the FTC Act can lead to a tarnished public image. Couple that with the power of a negative review and you have a formula for disaster.
Most companies the size of H&R Block recover. But not all.
The marketing departments of corporate America have given the industry a bad name. Disenfranchising countless individuals and families.
As was applied to this business unit of Intuit, another outcome is likely.
A restriction on misleading facts in relation to:
Like my statement on Intuit, just because H&R Block says so, doesn’t make it true.
Unfortunately, our society relies too heavily on technology. And the convenience that it breeds.
That’s why I educate new clients. Helping them balance its usefulness as a tool without falling victim to its worship.
Next, I’d like to touch on additional findings related to H&R Block.
2019 reporting from ProPublica touched on additional trickery.
H&R Block free was hidden from online organic searches. Instead directing them to paid tax services for ultimate profit generation.
In fact, four of the other twelve Free File Alliance members joined in. Adopting a coding device to keep them out of queries.
Telling Google and other search engines not to show the page isn’t illegal. In fact, it’s a step that many websites use to prioritize certain pages.
Visitors already on the site could find it. So, what’s the big deal?
Here’s why it makes H&R Block look bad.
They’d signed a deal to assist lower-income Americans with free options. Outlined terms meant that the IRS wouldn’t create a competing, free online filing tool.
From an ethical standpoint, it leaves more to be desired.
The company later said that they updated their practices to make discovery easier.
And in the same year, legal trouble arrived for the tax preparation giant. In the form of a lawsuit from plaintiffs in California.
LA City Attorney Mike Feuer wrote that for years, they were “actively undermining public access to the IRS’s ‘Free File’ program.”
Potentially tied together, H&R Block discreetly left the Alliance during the 2020 pandemic. This was confirmed by the IRS.
According to leaders, the decision was merely in the company’s best interests.
Fellow tax software provider Intuit departed over the same period. Coincidence?
The timing is interesting either way. With the pandemic now behind us, an improved image is still elusive.
Taking a zoomed-out look at the company, worrisome trends arise:
Instead of transparency and learning from mistakes, their focus appears to be more of the same.
Perhaps you’re ready for a change with this year’s filing.
An answer for your family lies in personal tax services.
Benefits:
Business used to be conducted via a face-to-face interaction. Followed by a handshake.
Times have changed. However, there’s no reason why this personal touch can’t make a comeback.
With decreasing consumer trust in corporations, it’s probably long overdue.
Rediscover trust in the companies you work with. And watch it translate to contentment as you receive value for your loyalty.
To conclude, I’ll provide detail on this alternative.
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